Company information can sometimes be found on public websites using a search engine like Google. The Library also subscribes to databases that provide company information. Listed here are some options.
Always keep bias in mind. Who's providing this information and what's their objective?
Also look under "Websites" on this guide for useful websites.
Most companies post information about themselves on their website. Use your favourite search engine to find a company website.
When you find their website, look for a link to information "About the company". Since most sites are designed to sell something, look past that. The link may be small or hidden.
Example: Canada Goose. Go to the bottom of the page, click on "Investor Relations. See the financial information available there.
Annual reports, data, contact information, and company histories are examples of factual information you may find.
This database provides company profiles, including SWOT analysis, industry profiles, and market research reports. You can also find articles in journals, newspapers and trade publications.
Depending on how you search, you'll get different options.
Many companies have professionally-prepared company profiles which can be downloaded as a .pdf file.
On the homepage of Nexis Uni, scroll down to the "Business" section, and click.
Click on "Find a Company"
Enter the name of the company and click "Search".
Find your company and click to see a report.
Use the menu to jump to specific sections: Brands, Competitors, Executives, Financials, Filings.
Use the "Company" search to search for company information with options to limit.
Here's a screen capture of the search screen:
Your initial results screen shows everything it finds about that company.
Click on the title of an item to see more information, or select one of the full text options to get straight to the text.
See the screen shot of the top of the results screen:
The article "How to Use Canada's CEDAR", by Justin Kuepper is a helpful introduction to using SEDAR.
The SEC's EDGAR database provides free public access to corporate information, allowing you to quickly research a company’s financial information and operations by reviewing registration statements, prospectuses and periodic reports filed on Forms 10-K and 10-Q. You also can find information about recent corporate events reported on Form 8-K but that a company does not have to disclose to investors.
See the guide: Researching Public Companies Through EDGAR: A Guide for Investors for more information.
You'll find limited information from Hoovers on their site, but pretty quickly you'll be asked to pay for further information.